Momowo

The visual identity of MoMoWo, Women’s creativity since the Modern Movement, has been designed for a contest.

The important thing for us, D /graphic design & illustration/, was to focus on the target and on the concepts MoMoWo is based on: the figure of woman, creativity and association.
That’s why we came up with a logo completely focused on the figure of woman (the letters forming MoMoWo are indeed creating a stylized shape of a woman) and added some colour splashes in the whole visual identity (symbolizing creativity and also association, aggregation, thanks to their curved shapes and “hugging” placement).